5 SMALL BUSINESS TECHNOLOGY TIPS TO BOOST YOUR NEW BUSINESS

08 Jan 5 BUSINESS TECHNOLOGY TIPS TO BOOST YOUR NEW BUSINESS

5 Business Technology Tips to Boost Your New Business

We live in an advanced society where new ventures can start with little money and a big idea can carve out a successful business. While it is true that not every new business will survive, there are some simple techniques that can be utilized to make the most of your money, resources, and time.

When it comes to managing the technology side of your new business, you should definitely keep these tips for starting a small business in mind.

Store data in the cloud to reduce IT cost

When you’re starting out, you want to keep costs low. A great way to save money on IT costs is by using cloud storage instead of a physical server.

Cloud storage is particularly well suited to small businesses, and you can easily keep track of your spending as you will only ever be charged for the space you use. Best of all, cloud storage doesn’t require the same IT capacity or expertise, so you won’t need to hire an entire IT team. Just be aware that as you expand, you may need to spend more or make the switch to a dedicated server.

Get the best and cheapest Internet

Whether you work from home or sell physical goods in a store, a good business internet connectivity deal is essential.

The best bookkeeping apps and inventory management software are now cloud-based, so connectivity is very important. Most business packages offer priority service as a standard, meaning your providers are obliged to get your connection up and running immediately should something wrong. You will also want to look for a deal that offers optimum speeds for your area, as well as a comprehensive security package.

Be realistic about your social media presence

You may have big plans for the marketing side of your business, but just remember that less can be more when it comes to social media. If you don’t have the time or resources to commit to maintaining several accounts, just stick to one or two. A single Twitter account that is updated several times a day and has a healthy following is far more valuable than a trio of Facebook, Instagram, and Tumblr accounts which were last updated six months ago.

You can hire someone to manage your communications in the later on. But when you are starting out, stick to one channel and do it justice. And do not forget that scheduling tools like Hootsuite, TweeDeck, and Postfity can seriously optimize your time.

Plan your website’s purpose and structure

To make the most of your website, think of it as an extension of your real-world business. It should use the same tone of voice and branding so that when any visitor ends up on your site, they can quickly grasp its purpose within seconds. It’s also important for the user journey to be clear and straightforward.

Try it out yourself — how many tabs or buttons do you have to click to engage with the service? Don’t forget that the average person only has an attention span of eight seconds, so you need to grab them quickly!

Make sure your website is mobile-friendly

In 2015, Google made a big change to its algorithms, meaning they now prioritize mobile-friendly websites in the rankings. Give your website a real chance on the search engine results page by making changes that streamline it for mobile and tablet technology.

Key features of a mobile-friendly site are a simple design, fast loading speeds, and mobile-optimized features such as “call-to-action” buttons. If in doubt, opt for a mobile-responsive design when building your site.

Lastly, don’t forget that the specific needs of every business are different. Spend some time deciding which technology tip or tools will benefit your site the most and do not rush into anything you can not easily reverse.

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