25 Apr Improving Customer Experience With Cloud-based technology
Improving Customer Experience With Cloud-based technology
So how is cloud technology improving Customer Experience? Here are 4 ways.
Providing access to data anywhere
Cloud storage systems remove limitations and increase productivity by making crucial data available anywhere, anytime. Cloud has gained momentum in ICT industry, not just for data storage and accessibility, but for improving the customer experience. Through cloud technology, service providers are able to interact with their clients in near real time, answering issue based questions, getting and responding to feedback, and ensuring that issues are well resolved real time.
Personalizing the customer experience
Through data stored in the cloud, customer behavior can be analyzed and segmented based on the interactions they have with a brand, whether in person or online. This allows key account managers to convert customers faster by automating personalized email experiences based on real-time interactions with campaigns such newsletters and more.
Enhancing disaster recovery capabilities
companies depend on their IT infrastructures in keeping up to date information about their clients. Without it, activity grinds to a halt. Business continuity is vital in this fast-paced world and the cloud’s scalability enables companies to have confidence in a recovery plan that minimises the impact of a disaster. History of clients information can always be recovered.
Enabling Team collaboration
Cloud functions allow for multiple team members to access the same information at once, as well as allow users in various locations and on varying devices to make updates in real time. Everyone can simultaneously work on documents via the cloud and see individual ideas and update real time. This brings about efficiency and time saving.