30 Nov Online Marketing Tips for Small Businesses

online marketing tips

 

 

 

 

 

 

 

 

 

 

 

     Online Marketing Tips

  • Leverage social media.
  • Create a facebook business page and use Facebook advertising
  • Post to Pinterest and Instagram.
  • Leverage email marketing and email reminders
  • Try PPC (Pay-per-Click) advertising/Google AdWords.
  • Conduct webinars.
  • Don’t forget about press releases.
  1. Use a social media management tool. Social media management tools can help you streamline all your day to day activity on social media. With the right tool, you’ll not only save time but also get better results over time and maximize your social media ROI.
    Ideally, you’ll find a tool that allows you to manage all your social accounts from a single dashboard. Agorapulse is an excellent management tool that supports a broad range of platforms with a lot of great functionality, including in-depth analytics, scheduling, and reporting.
  2. Optimize your website content for sharing on social media. When people share your content from your website to social platforms, you need to make sure that it’s shared in the best possible way. Use know.em social media optimization tool to check how well your website is optimized for sharing via social media. You’ll get a rating out of 100% for each social network with recommendations on how to fix the issues.
  3. Automate sharing of evergreen content. Evergreen content is content that is always relevant to your audience and never goes out of date. When you have valuable content with no expiration date, why not share it continually? Use Agorapulse or a similar tool to set this up.
  4. Use automated Twitter DM’s strategically. Last year I ran a content marketing conference with my buddy Mark Schaefer and over 25% of the ticket sales were from Twitter. I targeted a very relevant group of followers on Twitter and sent a personalized DM. DM’s are only useful if they are personalized and highly targeted. You can use a tool such as Audiense to run automated DM campaigns.

Source: http://www.cio.com/article/2376444/online-marketing/8-expert-online-marketing-tips-for-small-businesses.html

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30 Nov Steps to Avoid Your Triggers

avoid your triggers

 

 

 

 

 

 

     Avoid Your Triggers

  1. Watch what you eat and drink. If you get a headache, write down the foods and drinks you had before it started. If you see a pattern over time, stay away from that item.
  2. Eat regularly. Don’t skip meals.
  3. Curb the caffeine. Too much, in any food or drink, can cause migraines. But cutting back suddenly may also cause them. So try to slowly ease off caffeine.
  4. Be careful with exercise. Everyone needs regular physical activity. It’s a key part of being healthy. But it can trigger headaches for some people. If you’re one of them, you can still work out. Ask your doctor what would help.
  5. Get regular shut-eye. If your sleep habits get thrown off, or if you’re very tired, that can make a migraine more likely.
  6. Downsize your stress. There are many ways to do it. You could exercise, meditate, pray, spend time with people you love, and do things you enjoy. If you can change some of the things that make you tense, set up a plan for that. Counseling and stress management classes are great to try, too. You can also look into biofeedback, in which you learn how to influence certain things (like your heart rate and breathing) to calm down stress.
  7. Keep up your energy. Eat on a regular schedule, and don’t let yourself get dehydrated.
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29 Nov Employee Survival during Recession

Survival during Recession

survival during recession

Recently a survey was carried out by a Time Factor reporter on employee survival during this recession period. One Mr. Adebayo Musa who works as a senior security officer in a reputable company had the most touching story.

He was quoted as saying, “Before this recession wahala, I was living in a 3 bedroom apartment with my family. We had enough to eat and even some to give out. But since this recession, my brother, things have been hard. Two months ago, I had to relocate my family to the village. As I am speaking to you, I have no house to stay in Lagos and have been managing to lay my head in the company’s security room.”

Mr. Musa’s experience begs the question as to what employers should do to get the best out of their employees during this tough recession period, as research shows that happy employees are usually highly productive. However, with salaries being reduced or at best remaining at the same level while purchasing power is dropping by the day, how can one expect employees to give their best during this period?

To find some creative answers to this dilemma, TAMS Nigeria recently hosted human resource managers across the country at the TAMS HRM Workshop in Lagos with the theme ‘Optimizing Employee Performance During a Recession’. The keynote speaker was a highly acclaimed HR consultant and strategist, Fela Durotoye.

Mr. Durotoye emphasized the need for HR managers to put the issue of employee engagement in the front burner of corporate culture. While stating that opportunities abound even in harsh economic environments, Durotoye encouraged HR managers to have a growth mindset and not a survival outlook, noting that “The market never shrinks. It’s the players that do.”

It is becoming increasingly clear that effectively engaging employees is of great significance at this time, even beyond adding to wages, the value of which has been weakened by the recession anyway. Thus, as organizations of all sizes and types work to promote employee wellbeing, the human resources function must continue to champion this as a critical element of corporate culture and practices beyond the recession.

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24 Nov Lagos SUBEB Enhances Communication Network

subeb enhances comm

Subeb Enhances Comm

It is no longer news that Lagos is Africa’s most populous city with over 20 million inhabitants. As the population continues to grow at a rapid rate, the state caters for millions of school children; a situation that calls for more teachers and other staff to ensure quality service delivery.

Without a doubt, service delivery or getting things done involves more than simply “asking” or “telling”. It requires clear, prompt and purposeful exchange of information. It has been said that communication is a process of reaching mutual understanding in which participants not only exchange information, news, ideas and feelings but also create and share meaning. That is why prompt information dissemination and feedbacks are essential.

It is in recognition of the critical role of communication in the delivery of excellent service that the Lagos State Government Universal Basic Education Board (SUBEB) has engaged the services of SB Telecoms to deploy one of its award-winning communication technologies, the PABX telecommunication system, to enable the free flow of communication within it workforce and with other stakeholders such as parents and policy makers.

As the number of children in Lagos that require education, especially in the public school system, soars the pressure on the system to deliver without compromising quality can only be assuaged with technology. So, it does not come as a surprise that SUBEB has joined the likes of NAHCO and other numerous clients on SB Telecoms’ PABX platform, because, as they say, “Communication is the thread by which you tie yourself to the world and the world to you.”

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24 Nov CUTTING COSTS BIOMETRICS TIME ATTENDANCE (Part 2)

cutting costs biometrics

CUTTING COSTS BIOMETRICS

Buddy punching, where a colleague (or accomplice) punches the time card of their friend who is running late or leaving a bit early can ruin your effort at tracking time and attendance, thereby  adding up to hundreds of thousands of Naira in overpayment each year.

Employees do it because they do not realize or simply do not care about the real cost involved and most department managers are so overworked that tracking time and attendance is the last thing they think about.

The most obvious way that tracking time and attendance helps to improve profits is by ensuring that employees are only getting paid for what they do. Merely assuming that each employee is working a full day or allowing each employee to turn in attendance records that they’ve entered without scrutiny is a recipe for business failure.

Even a simple act of habitually coming to work five minutes late can add up quickly when you are not tracking time and attendance correctly. Those five (inexcusable) minutes you’re paying for adds up to about twenty one hours every year.

So, Mr. Ibeneme got a respite with TAMS…

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24 Nov WAYS TO CONTROL HIGH BLOOD PRESSURE WITHOUT MEDICATION

control high blood pressure

        Control High Blood Pressure

  • 1. Lose extra pounds and watch your waistline

    Blood pressure often increases as weight increases. Being overweight also can cause disrupted breathing while you sleep (sleep apnea), which further raises your blood pressure.

    Weight loss is one of the most effective lifestyle changes for controlling blood pressure. Losing just 10 pounds (4.5 kilograms) can help reduce your blood pressure.

    Besides shedding pounds, you generally should also keep an eye on your waistline. Carrying too much weight around your waist can put you at greater risk of high blood pressure.

    In general:

    • Men are at risk if their waist measurement is greater than 40 inches (102 centimeters).
    • Women are at risk if their waist measurement is greater than 35 inches (89 centimeters).

    These numbers vary among ethnic groups. Ask your doctor about a healthy waist measurement for you.

    2. Exercise regularly

    Regular physical activity — at least 30 minutes most days of the week — can lower your blood pressure by 4 to 9 millimeters of mercury (mm Hg). It’s important to be consistent because if you stop exercising, your blood pressure can rise again.

    If you have slightly high blood pressure (prehypertension), exercise can help you avoid developing full-blown hypertension. If you already have hypertension, regular physical activity can bring your blood pressure down to safer levels.

    The best types of exercise for lowering blood pressure include walking, jogging, cycling, swimming or dancing. Strength training also can help reduce blood pressure. Talk to your doctor about developing an exercise program.

    3. Eat a healthy diet

    Eating a diet that is rich in whole grains, fruits, vegetables and low-fat dairy products and skimps on saturated fat and cholesterol can lower your blood pressure by up to 14 mm Hg. This eating plan is known as the Dietary Approaches to Stop Hypertension (DASH) diet.

    It isn’t easy to change your eating habits, but with these tips, you can adopt a healthy diet:

    • Keep a food diary. Writing down what you eat, even for just a week, can shed surprising light on your true eating habits. Monitor what you eat, how much, when and why.
    • Consider boosting potassium. Potassium can lessen the effects of sodium on blood pressure. The best source of potassium is food, such as fruits and vegetables, rather than supplements. Talk to your doctor about the potassium level that’s best for you.
    • Be a smart shopper. Read food labels when you shop and stick to your healthy-eating plan when you’re dining out, too.

    4. Reduce sodium in your diet

    Even a small reduction in the sodium in your diet can reduce blood pressure by 2 to 8 mm Hg.

    The effect of sodium intake on blood pressure varies among groups of people. In general, limit sodium to less than 2,300 milligrams (mg) a day or less. However, a lower sodium intake — 1,500 mg a day or less — is appropriate for people with greater salt sensitivity, including:

    • African-Americans
    • Anyone age 51 or older
    • Anyone diagnosed with high blood pressure, diabetes or chronic kidney disease

    To decrease sodium in your diet, consider these tips:

    • Read food labels. If possible, choose low-sodium alternatives of the foods and beverages you normally buy.
    • Eat fewer processed foods. Only a small amount of sodium occurs naturally in foods. Most sodium is added during processing.
    • Don’t add salt. Just 1 level teaspoon of salt has 2,300 mg of sodium. Use herbs or spices to add flavor to your food.
    • Ease into it. If you don’t feel you can drastically reduce the sodium in your diet suddenly, cut back gradually. Your palate will adjust over time.

    5. Limit the amount of alcohol you drink

    Alcohol can be both good and bad for your health. In small amounts, it can potentially lower your blood pressure by 2 to 4 mm Hg.

    But that protective effect is lost if you drink too much alcohol — generally more than one drink a day for women and for men older than age 65, or more than two a day for men age 65 and younger. One drink equals 12 ounces of beer, five ounces of wine or 1.5 ounces of 80-proof liquor.

    Drinking more than moderate amounts of alcohol can actually raise blood pressure by several points. It can also reduce the effectiveness of blood pressure medications.

http://www.mayoclinic.org/diseases-conditions/high-blood-pressure/in-depth/high-blood-pressure/art-20046974?pg=2

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24 Nov Tips to Help Safeguard Your Online Privacy

online privacy

   Online Privacy

  • Turn on Private Browsing
  • Hide your IP address
  • Remember to log out
  • Stay updated on privacy policies
  • Use startpage instead of google
  • Revealing location info
  • Beware of open Wi-Fi hotspots

Justified paranoia

You might not think you have anything to hide, but that doesn’t mean you shouldn’t enjoy the benefits of online privacy. Some of these recommendations are a real hassle to live with — I’m well aware. It’s a lot easier to shove your fingers in your ears, and pretend like the NSA and your ISP aren’t watching every move you make. But what you browse is your business, and your business alone. Now is the time to stand up for yourself, and take back your privacy.

http://www.hongkiat.com/blog/safeguard-online-privacy/

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17 Nov EAT N GO DEPLOYS TAMS TO BOOST STAFF PRODUCTIVITY

eat n go deploys tams

Eat n go Deploys TAMS

Eat n Go, one of the leading restaurants in Nigeria dedicated with bringing good service delivery to her customers deploys TAMS HRM solution to enhance efficiency and productivity amongst member staff.

TAMS will remotely manage employee’s time attendance, payroll management/salary processing, shift and leave management as well as other human resources needs.

Furthermore, the salary processing enables direct remittance on salaries and other allowances, thus eliminating the burden of moving cash and facilitating compliance to the CBN’s cashless policy.

TAMS’ time-tested attendance, HRM, payroll and related functionalities enjoy acclaim across different sectors and business sizes as it saves organizations the burden of time theft, loss of productivity and

As we in TAMS, we are building our reputation on your satisfaction.

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16 Nov CUTTING COSTS BIOMETRIC TIME ATTENDANCE (Part 1)

cutting costs biometric

Cutting costs Biometric

Mr. Hyginus Ibeneme owns a thriving business. His profit margin looked good in spite of the lackadaisical attitude of his staff, so he felt he didn’t need to be bothered. That was until he hired an external auditor who revealed he was actually losing so much due to factors he failed to pay attention to like employee punctuality, on-time delivery and completion of tasks.

In true business sense, a place of work- be it an office, factory or any other organization- is not just a set up where people get paid for their presence for a few hours. Salaries and wages are rewards for work done and the amount of work completed reflects employees’ productivity. Ultimately, the level of employees’ productivity in any organization is largely responsible for the profit making ability of the organization and its survival in the long run.

It is the responsibility of the entrepreneur or manager to find the most effective ways of getting the best out of the workforce beyond recruiting the best and most qualified people for the task at hand. To enhance employee productivity and performance, however, a number of factors have to be considered. One of such is putting an objective and fair system of determining who was at work or their duty post and who did their jobs on time.

Most companies today are looking for any break they can find to cut costs and boost profits. Salary cuts, expense cuts and staff rationalization are some of the most popular tactics. Interestingly, an overlooked but highly effective method is tracking time and attendance. It plugs the gaps that are easily taken advantage of by employees.

To be continued.

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10 Nov Internet Scam Preventive Tips To Prevent Malicious Users

internet scam preventive tips

Internet Scam Preventive Tips

Avoid common scams encountered on malicious web sites and those sent through fraudulent e-mails (known as “phishing”) such as:

  • Any email asking you to confirm your user name or password or to update your credit card information
  • Online auctions
  • General merchandise sales
  • Foreign money offers and transfers
  • Internet access services
  • Information audit services
  • Work-at-home offers
  • Advanced free loans
  • Credit card offers
  • Business opportunities
  1. Spot imposters. Scammers often pretend to be someone you trust, like a government official, a family member, a charity, or a company you do business with. Don’t send money or give out personal information in response to an unexpected request — whether it comes as a text, a phone call, or an email.
  2. Do online searches. Type a company or product name into your favorite search engine with words like “review,” “complaint” or “scam.” Or search for a phrase that describes your situation, like “IRS call.” You can even search for phone numbers to see if other people have reported them as scams.
  3. Don’t believe your caller ID. Technology makes it easy for scammers to fake caller ID information, so the name and number you see aren’t always real. If someone calls asking for money or personal information, hang up. If you think the caller might be telling the truth, call back to a number you know is genuine.
  4. Don’t pay upfront for a promise. Someone might ask you to pay in advance for things like debt relief, credit and loan offers, mortgage assistance, or a job. They might even say you’ve won a prize, but first you have to pay taxes or fees. If you do, they will probably take the money and disappear.
  5. Consider how you pay. Credit cards have significant fraud protection built in, but some payment methods don’t. Wiring money through services like Western Union or MoneyGram is risky because it’s nearly impossible to get your money back. That’s also true for reloadable cards like MoneyPak, Reloadit or Vanilla. Government offices and honest companies won’t require you to use these payment methods.
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